Turning Vision into Strategy

You can have the best camera in the world, but if you don't know what you're shooting, you're just capturing noise. At OTP, we believe that 80% of the edit happens before the camera even rolls. We call this Phase 01.

1. The Moodboard Trap

Clients often send us 50 images that look "cool." But cool isn't a strategy. We filter those 50 images down to 3 key pillars: Tone, Texture, and Pacing. This creates a visual language that everyone speaks before we step on set.

"Alignment isn't about agreeing on what we like. It's about agreeing on what we're building."

2. Pre-Editing the Shoot

We script our edits. We know exactly which transition will lead into the hook, and which sound effect will punctuate the CTA. This allows us to shoot with intention, capturing only what we need to execute the vision. It saves hours in post and budget on set.

3. Conclusion

Don't just shoot. Architect. The difference between a good video and a great campaign is the blueprint.