Beyond the Edit

A video is not just a file; it's a piece of a larger puzzle. When we approach a campaign, we don't just edit for the screen; we edit for the ecosystem.

1. The 9:16 vs 16:9 Paradox

Vertical content demands intimacy. Horizontal content demands scope. You cannot simply crop one to fit the other. We shoot with "safe zones" in mind but often re-frame entirely to ensure the emotional core of the shot remains intact, regardless of the device.

"Format is temporary. Story is permanent."

2. Visual Consistency

Grain, LUTs, and typography are the threads that bind your content together. We build custom asset packs for every client so that a fleeting Instagram Story feels like it belongs to the same universe as the 4K YouTube documentary.